During the Summer of 2007 as we advanced direct discussions with Christina Aguilera’s agent and management, the following treatments were produced. The pregnancy of her first child and subsequent difficulties sustaining ASM and ending with the “Great Recession of 2008+” that destroyed United States Futures Exchange put this project on the back burner. However, I think it demonstrates some very useful positioning and marketing concepts that we should consider when SRI marketing discussions begin in earnest.

Here is the link: http://thenewsportseconomy.com/wp-content/uploads/2011/02/ASM_SuperBowl_Treatment.pdf (click to open)