http://wsbradio.com/blogs/jamie_dupree/2010/04/betting-on-movies.html#comments

“I found one group on the internet that is trying to get approval from the feds to trade in “sports based financial instruments” - they call it the Sports Risk Index.

It says they are “dedicated to developing and marketing sports-focused financial instruments and tools to be traded on the global regulated financial markets.”

If you could bet on which movie makes the most money, why not place bets - err, I mean, futures contracts - on something related to sports?”