AllSportsMarket, the World’s First Sports Stock Market, Trades 297,108 Shares Totaling $4,350,963.70 in First 70 Days

October 24, 2014 in public

(credit to:

LOS ANGELES, Oct. 24, 2014 /PRNewswire/ — AllSportsMarket (ASM) traded 297,108 shares in the first 70 days of continuous market operation across the NFL, NHL and NBA sports team trading markets. This represents a total trading volume of $4,350,963.70. NHL Legend and company spokesman, Bernie Nicholls says: “The people I show this to get very excited. They quickly see the entertainment value in what we are doing here. It’s not gambling, it’s investing, and what better entertainment than investing in the teams you love.”

Photo – 
Logo –

On Oct. 23, 2014, proceeds from NFL IPOs were used to increase the dividend reserve of all 32 NFL teams by $15,000 and a 3-to-1 split was announced for November 1, 2014. Ace Underhill, co-founder and sole technical architect says: “I can’t believe it’s happening already… our first stock splits. Exciting times indeed!” Nicholls comments on the season: “With Peyton Manning and his Denver Broncos playing top notch football, it’s hard to argue they are not the best team in the NFL.  With the way the Seattle Seahawks have stumbled the past couple of weeks, I think the door is wide-open for the Broncos to finish off what they started last year, and win the Super Bowl.”

On Oct. 23, 2014, proceeds from the NHL IPOs were used to increase the dividends of all 30 NHL teams by $20,000 and a 2-to-1 split was announced for November 1, 2014. Nicholls considers the hockey action this year: “Having played with the Kings and having been a part of the 2012 Stanley Cup Championship, it’s hard for me not to pick them as the one of the best in the NHL, but you can never count out a healthy Sidney Crosby and the Pittsburgh Penguins. Sid’s the best in the game, and when he is healthy, he is nearly impossible to stop.”

The NBA market is currently trading with first dividends paying at the conclusion of the opening match between the San Antonio Spurs and the Dallas Mavericks Tuesday, October 28, 2014.  “If I was to pick a couple of teams to invest in, I would say the Chicago Bulls look strong this year and I would be crazy to leave out Lebron James and his Cleveland Cavaliers. Anytime you have a player like Lebron James, you have a chance to win, and with the supporting cast in Cleveland more than capable of holding their own, I will be surprised if they don’t end up winning it all,” Nicholls concludes.

AllSportsMarket (ASM) is operated by The New Sports Economy Institute, a 501(c)(3) nonprofit organization established to teach finance through sports. Ace Underhill is the sole technical architect with over 15 years’ experience working in movies, television, and music videos with such luminaries as Snoop Dogg, Coldplay, Rihanna, Foo Fighters and other top artists worldwide. Bernie Nicholls is ASM’s spokesman and sports industry liaison. Bernie was an explosive scorer who accumulated over 1,200 career points while playing for six NHL teams. Recently, Bernie helped coach the L.A. Kings to their first Stanley Cup in 47 years. For more information and a free download, visit:

AllSportsMarket (ASM) Media Relations
Jason Henry  (705) 772-7066

Snoop Dogg Teams Up with NHL Legend and Hollywood Stuntman to Teach Kids Finance Using Sports through AllSportsMarket

October 16, 2014 in public

(credit to:

LOS ANGELES, Oct. 16, 2014 /PRNewswire/ — By contributing to the Snoop Youth Football League (SYFL) and supporting their efforts, AllSportsMarket (ASM) seeks to end financial illiteracy and create exciting new opportunities by teaching kids finance using sports. Separating SYFL from most programs is their classroom setting and focus on education in addition to athletics which makes the combination the logical next step.

Bernie says: “I love the kids and I always have. I love the youth camps and programs. Having Snoop on board is just awesome. I know we’ll do great things together.” Since the October 3, 2014 public launch of ASM Free!, Bernie has been very busy with major media including the New York Times and Los Angeles Times along with radio interviews and upcoming television appearances. “I’m doing all I can to get the word out,” Bernie concludes.

It all starts with the kids: “The children are our future. As cliche as that sounds, it’s true. Financial illiteracy in this country, and the world, represses people’s abilities to overcome the day-to-day challenges of earning and handling money, as well as planning for their future. What if you could focus all that sports knowledge and passion into a positive change for your personal future?” Ace asks in his “manifesto” on the sports trading movement. Snoop read it and said: “Run with it everywhere.

The Snoop Youth Football League is a 501(c)(3) non-profit organization founded to provide the opportunity for inner-city children to participate in youth football and cheer. The SYFL serves children between the ages of five and thirteen, teaching them the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics. Visit:

AllSportsMarket (ASM) is operated by The New Sports Economy Institute, a 501(c)(3) non-profit organization established to teach finance through sports. Ace Underhill is the sole technical architect with over 15 years experience working in movies, television, and music videos with such luminaries as Snoop Dogg, Coldplay, Rihanna, Foo Fighters, and other top artists worldwide. Bernie Nicholls is ASM’s spokesman and sports industry liaison. Bernie was an explosive scorer who accumulated over 1,200 career points while playing for six NHL teams. Recently, Bernie helped coach the L.A. Kings to their first Stanley Cup in 47 years. For more information and a free download, visit:


AllSportsMarket (ASM) Media Relations
Jason Henry  (705) 772-7066

Snoop says: “Run with it everywhere.”

Snoop says: “Run with it everywhere.”

Bernie Nicholls sharing the joy of the 2012 Stanley Cup with a young fan.

Bernie Nicholls sharing the joy of the 2012 Stanley Cup with a young fan.

Snoop says: “Run with it everywhere.”

October 8, 2014 in public



It is official! We can tell the world!

ASM Free! will donate 10% of gross revenues to the Snoop Youth Football League ( and we will pilot our sports finance education program there. Snoop will feature Bernie on his show in the coming weeks. When Snoop said “Run with it everywhere.”, he was talking about this, which we will soon publish:

“Why I Want to Give Millions…”:

We starting receiving contacts from the New York media the next business day after we sent our release. Jill Lublin (, our publicity expert, said we shouldn’t expect anything for weeks! So, we are way ahead of the game. Here are links to very recent radio interviews:

TSN Radio 1050 in Toronto (go to 26:08):

CBS Sports Radio interview with Bernie:

More Interviews are in process. We are setting up a social media push for tonight’s start of the 2014-2015 NHL season. Now is the time to pitch in! Follow Bernie on Twitter and Instagram and like his Facebook page. When the games start, like/retweet his ASM messages and share/like his Instagram and Facebook posts. Here are the links:





FOR IMMEDIATE RELEASE: Hollywood Stuntman & Hockey Legend Build World’s First Sports Stock Market

October 2, 2014 in public


For Immediate Release                                                                               AllSportsMarket (ASM) Media Relations

                                                                                                                      Jason Henry  (705) 772-7066



(LOS ANGELES, CA) – NHL hockey legend, Bernie Nicholls, and Hollywood stuntman and filmmaker, Ace Underhill teamed up to build the World’s First Sports Stock Market.  This unique combination of talent drew the attention of comedian, Christopher Titus, film and television star, Zack Ward, triple Grammy winner, Ben Moody and many other celebrities and athletes who are participating in the worldwide launch over social media.

Bernie says: “As a player, I always loved the fans and appreciated them. I’ve tried to give back as much as I can. AllSportsMarket is taking it to the next level by opening up a whole new world of fun and opportunity for sports fans everywhere. It’s simple.  You buy and sell teams like stocks on the stock market. When they win, you win!”

“ASM is a quantum leap beyond fantasy sports.” Ace continues. “We know fans love consuming all the data they can find, following their players and bragging about them, but something is missing… a REAL connection to their favorite teams. We enable fans to own the game. Working tirelessly for over a decade, we finally unlocked new value for the fans in the sports trading revolution.”

To find out more, visit

   Bernie Nicholls

Centre Bernie Nicholls was an explosive scorer who accumulated over 1,200 career points while playing for six NHL teams. During his prime, the talented pivot was one of the more dangerous scorers in the league and, later, his savvy and natural talent allowed him to remain a multi-faceted contributor to his team. Recently, Bernie helped coach the L.A. Kings to their first Stanley Cup in 47 years.

   Ace Underhill

A Hollywood stuntman and filmmaker, Ace has over 15 years experience working in movies, television, and music videos with such luminaries as Snoop Dogg, Coldplay, Rihanna, Foo Fighters, and other top artists worldwide. His technical and entrepreneurial career began young with his developing several businesses including a production company and recording studio.  Ace proved himself so proficient with computers that he earned 2 years of college credits before graduating high school and substituted computer languages for state-required foreign languages. Ace is the sole technical architect of AllSportsMarket (ASM).




IRS Grants ASM Free! Tax-Free Status!

September 11, 2014 in public



ASM Free! Granted 501(c)(3) Tax-Free Status!


On Tuesday August 5, 2014, the United States Internal Revenue Service granted The New Sports Economy Institute (NSEI) tax-exemption as a 501(c)(3) public charity and NSEI operates ASM Free!

Click here:

Here is the mission:

Educating the public

The recent financial crisis has touched the lives of many people. Jobs were lost, homes were vacated and businesses went bankrupt. Morale declined significantly, retirement ceased being an option for a lot of individuals and pessimism took over. While the economy seems to be improving slightly, a broad recovery is yet to be felt by the general public. The experience is likely to stay with us and change our behavior for many years to come.

The financial markets became so complex that uncovering the exact reasons of the crisis is an elusive task. However, the evidence is undisputed that the broader public was removed from the intricacies of the financial world more than ever before. While this cannot start a crisis on its own, it certainly made the effects felt more widespread and the path to a recovery longer.

So, what do we do? Financial reform is a step in the right direction for certain. But, the best protection comes from understanding the risks and inner workings of the financial world, not from eliminating certain practices or creating a few more agencies with oversight responsibilities. To be clear, better oversight is sorely needed and will, to some extent, ensure that corporations do not benefit at the expense of the consumer. However, unless the consumer is well-educated and understands the risks and what can be done to manage those risks, the cycle is likely to repeat placing wide-ranging policy decisions in the hands of a handful of people once again.

We believe that the public is smart but it is unfair to expect them to be up to date with everything going on in the financial sector. Making things worse, money attracts all types of people into the finance business. There are those who are very skilled at what they do and hold themselves to the highest ethical standards. There are some whose practices are technically legal but not necessarily ethical. Finally there are con artists and crooks doing everything possible to make a quick buck at your expense.

So, how do you separate one from another?

There is only way: knowledge and understanding. Every individual and every family must understand finance and money at a basic level to distinguish between the good, the bad and the ugly.

Of course, teaching finance is already a lucrative business. There are many excellent books and advisors providing good advice. But the same problem exists: how do you separate the good from the bad and good intentions from crooked ones? The business of making money may be bigger than the business of teaching money but the latter is still significant so it draws a mixed crowd to the field.

Finally, the ever increasing complexity of finance makes it very difficult for the general public to digest advanced concepts.

Overall, there are some decent attempts in the marketplace. But, is it really working? No, not really.

The rules of financial education need to be rewritten.

The solution is to go back to square one and start the learning process over. The best way to learn something is start at a familiar place and work your way up the learning curve identifying similarities and differences.

That familiar place is sports.

Most of us watch sports, play sports and consume it heavily. We talk sports and we live sports.

We know sports.

The idea of using sports to educate is not new but it presently exists in disconnected and unorganized pieces. A college professor may use the technique in his class. A company may encourage sports for team building and morale. Those efforts are laudable but they don’t achieve a certain threshold to become widespread and meaningful for the society at large. The process has to be more organized to reach a tipping point and to make a lasting difference.

The New Sports Economy Institute will provide comprehensive finance education using a sports-based curriculum so the public will make better personal financial decisions in their daily lives. To this end, public and private funds will be sought along with available accreditations and certifications. Best available practices will be maintained throughout to facilitate the normal functions, operations, programs and pursuits incidental to a fully recognized and operational nonprofit institute for the effective delivery of global public education. Building out this mission is a full-time effort currently carried out by volunteers and company directors.

Since incorporation on July 9, 2011 the core team has been actively engaged in the planning stages. Presently we continue to build on our core implementation plan with an eye toward specific objectives, budgets and timelines. The primary delivery vehicle will be the Internet and a prime driver will be ease of access at little to no cost. Our mission is to deliver valuable and practical sports-based finance content that can be readily accessed on a mobile device from New York to the Democratic Republic of the Congo.


LEGAL NOTICE: AllSportsMarket® (ASM) on The Global Sports Financial Exchange® International Patent Pending in 148 Nations

May 31, 2014 in public



We filed an international patent application with the U.S. Receiving Office in accordance with the United Nations World Intellectual Property Organization Patent Cooperation Treaty (PCT) on May 30, 2014.  Covered nations are in blue on the above map.

Details on the PCT can be found here:

The 148 member nations are listed here:

Our patent application (PCT/US14/40400) confirmation documents are downloadable here:



Own the Game™ in 66 Days

May 29, 2014 in public

Justice Department Looking Into High-Speed Trading

April 4, 2014 in public

(credit to:

The Justice Department is investigating high-frequency trading on Wall Street, Attorney General Eric Holder told a House committee today.

Holder appeared before the House Appropriations Committee Friday at a hearing on the budget. In testimony prepared for the hearing, Holder said that the Justice Department is investigating high-frequency trading to see whether it violates insider trading laws.

“The Department is committed to ensuring the integrity of our financial markets – and we are determined to follow this investigation wherever the facts and the law may lead,” he said in his testimony.

Holder noted that recently concerns have been raised about “this practice, which consists of financial brokers and trading firms using advanced computer algorithms and ultra-high speed data networks to execute trades, has rightly received scrutiny from regulators.”

Earlier this week, the Federal Bureau of Investigation confirmed that it was probing high-frequency and high-speed trading on Wall Street. And the Securities and Exchange Commission said that it, too, was looking at high-frequency trading. New York Attorney General Eric Schneiderman has also been investigating whether practices at the exchanges give traders unfair advantage over other investors.

High-frequency trading has become a hot issue in recent days since author Michael Lewis appeared on CBS’ 60 Minutes Sunday discussing his new book Flash Boys, about computer-driven stock trading. Lewis says the U.S. stock market is rigged by a combination of insiders — stock exchanges, big Wall Street banks and high-frequency traders — who can move faster than other investors.

“The market moves at two speeds: one speed for people who pay for access to the exchanges, who put their trading machines right next to the black boxes … and everybody else,” Lewis said Tuesday on the Today show. “And we are everybody else, everybody else being investors in the stock market.”

High-frequency trading group The Modern Markets Initiative has denied Lewis’ charges. “The markets are not rigged. Saying otherwise is a broad generalization that lumps the vast amount of good market behavior in with a few bad actors,” the group said in a statement.

AllSportsMarket (ASM) for iPhone/iPad Beta Release on May 31, 2014

April 2, 2014 in public

AllSportsMarket (ASM) for the iPhone/iPad will be released in beta stage on May 31, 2014.

Reserve your FREE account to receive news and updates here:

Please share with your friends and social networks.

Northwestern Players Get Union Vote

March 26, 2014 in public

(credit to:

In a potentially game-changing moment for college athletics, the Chicago district of the National Labor Relations Board ruled on Wednesday that Northwestern football players qualify as employees of the university and can unionize.

NLRB regional director Peter Sung Ohr cited the players’ time commitment to their sport and the fact that their scholarships were tied directly to their performance on the field as reasons for granting them union rights.

Ohr wrote in his ruling that the players “fall squarely within the [National Labor Relations] Act’s broad definition of ‘employee’ when one considers the common law definition of ‘employee.'”

Ohr ruled that the players can hold a vote on whether they want to be represented by the College Athletes Players Association, which brought the case to the NLRB along with former Wildcats quarterback Kain Colter and the United Steelworkers union.

“I couldn’t be more happy and grateful for today’s ruling, though it is the ruling we expected,” said Ramogi Huma, president of both the National College Players Association, a nonprofit advocacy group that has been around since 2001, and CAPA, which was formed in January. “I just have so much respect for Kain and the football players who stood up in unity to take this on. They love their university but they think it’s important to exercise rights under labor law.

“The NCAA invented the term student-athlete to prevent the exact ruling that was made today. For 60 years, people have bought into the notion that they are students only. The reality is players are employees, and today’s ruling confirms that. The players are one giant step closer to justice.”

Northwestern issued a statement shortly after the ruling saying it would appeal to the full NLRB in Washington, D.C.

“While we respect the NLRB process and the regional director’s opinion, we disagree with it,” the statement read. “Northwestern believes strongly that our student-athletes are not employees, but students. Unionization and collective bargaining are not the appropriate methods to address the concerns raised by student-athletes.”

In a statement, NCAA chief legal officer Donald Remy said: “While not a party to the proceeding, the NCAA is disappointed that the NLRB Region 13 determined the Northwestern football team may vote to be considered university employees. We strongly disagree with the notion that student-athletes are employees.”

Remy added: “Over the last three years, our member colleges and universities have worked to re-evaluate the current rules. While improvements need to be made, we do not need to completely throw away a system that has helped literally millions of students over the past decade alone attend college. We want student athletes — 99 percent of whom will never make it to the professional leagues — focused on what matters most — finding success in the classroom, on the field and in life.”

CAPA supporters, meanwhile, celebrated the news. Colter tweeted: “This is a HUGE win for ALL college athletes!”

Later Wednesday, he told ESPN’s Tom Farrey: “Obviously this is a huge day not just for Northwestern football players but all college athletes. It’s about gaining basic protection and rights.

“I was pleased with how strong the ruling was. The regional director did not budge one bit he backed us up on all of our points. I believe it’s going to be hard to overrule his decision, given how strong it is.

“For me this was just an opportunity to make things right and stick up for future generations and make up for the wrongs of past generations.”

Colter added that he was “confident” the Northwestern players would vote to unionize.

Colter, whose playing eligibility has been exhausted, said nearly all of the 85 scholarship players on the Wildcats’ roster backed the union bid, though only he expressed his support publicly. The United Steelworkers union has been footing the legal bills. CAPA attorneys argued that college football is, for all practical purposes, a commercial enterprise that relies on players’ labor to generate billions of dollars in revenues. That, they contend, makes the relationship of schools to players one of employers to employees.

In its endeavor to have the players recognized as essential workers, CAPA likened scholarships to employment pay — too little pay from its point of view. Northwestern balked at that claim, describing scholarship as grants.

Giving college athletes employee status and allowing them to unionize, critics have argued, could hurt college sports in numerous ways — including by raising the prospects of strikes by disgruntled players or lockouts by athletic departments.

The NCAA has been under increasing scrutiny over its amateurism rules and is fighting a class-action federal lawsuit by former players seeking a cut of the billions of dollars generated from live broadcasts, memorabilia sales and video games. Other lawsuits allege that the NCAA failed to protect players from debilitating head injuries.

NCAA president Mark Emmert has pushed for a $2,000-per-player stipend to help athletes defray some of their expenses. Critics say that isn’t nearly enough, considering that players help bring in millions of dollars to their schools and conferences.

CAPA’s specific goals include guaranteeing coverage of sports-related medical expenses for current and former players, ensuring better procedures to reduce head injuries and potentially letting players pursue commercial sponsorships.

For now, the push is to unionize athletes at private schools, such as Northwestern, because the federal labor agency does not have jurisdiction over public universities.

During the NLRB’s five days of hearings in February, Wildcats coach Pat Fitzgerald took the stand for union opponents, and his testimony sometimes was at odds with Colter’s.

Colter told the hearing that players’ performance on the field was more important to Northwestern than their in-class performance, saying, “You fulfill the football requirement and, if you can, you fit in academics.” Asked why Northwestern gave him a scholarship of $75,000 a year, he responded: “To play football. To perform an athletic service.”

But Fitzgerald said he tells players academics come first, saying, “We want them to be the best they can be … to be a champion in life.”

An attorney representing the university, Alex Barbour, noted Northwestern has one of the highest graduation rates for college football players in the nation, around 97 percent.

“Northwestern is not a football factory,” he said.

Information from ESPN reporter Tom Farrey and The Associated Press is included in this report.

Copyright © - 2014 Crystal World Holdings, Inc. All Rights Reserved.

%d bloggers like this: